Personality Tests. Yes or No free essay sample

No, Mark dose not make a good decision when he drop the use of personality testing. Personality testing is very important, it aims to describe aspects of a persons character that remain stable throughout a persons lifetime, the individuals character pattern of behavior, thoughts, and feelings, this will give us a cues about the candidates in the front of us. 2- The better quality personality tests are difficult to fake.Other than attempting to land the job, why would a job candidate fake a personality test? Job applicants can and do lie on personality tests to get jobs they arent qualified for. Prospective employees fake their answers in order to make themselves look better in the eyes of the prospective employer. Job applicants usually have substantial motive to make themselves look as attractive as possible. And applicants generally have ample opportunity to get away with faking because there is no objective way to verify a persons answers 3- Could personality testing be used for management decision other than hiring?Explain. We will write a custom essay sample on Personality Tests. Yes or No? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In some way, personality test may be used in management decision to measure how each employee could accept the decision. For example if I want to implement new system in the organization, I will design personality test which help me to measure how the user will view and work with this system, if the user show me he will be satisfy and happy with this system I will decide to implement the system but if the result show that the user will be not satisfy with this implementation, may be I will think many times before make the decision of this implementation. ((Not own work: online resource))

The Rule Of The Many essays

The Rule Of The Many essays Democracy, literally, means the rule of the many. Here in Canada, we are lucky enough to live in a liberal democracy. We all have the right to vote and elect officials to represent us in government, a priviledge that citizens of only 69.2% of coutries currently have1. But how much of a say does the average person really have in how the country is run? We do not have a say in the day to day activities of the government, nor do we get to vote in major decisions facing our society that will affect us directly. Every four years, we walk down the street, check off a box on a ballot, and leave feeling proud that we just made our contribution to society. While this process is democratic, there are several flaws in it as well, and many would argue that there is a better alternative. In this paper, I will compare our current liberal representative democracy to direct democracy, which would in theory put more power into the hands of ordinary citizens. The liberal democracy that we live in now is a representative democracy. In this system, we elect people to represent us in the government and to make choices on our behalf. We vote for people that share the same values and ideals as us, so that we can remain confident that our voices are being heard in parliament. It is by this method that our society remains ruled by the many, and that every adult, regardless of sex, race, or age has a say in how our country is run. In a true direct democracy, every person would have an equal say in government. We may elect officials to represent us in government, but they would not vote or speak on our behalf, we would do it ourselves. Each decision would ultimately be left in the hands of the citizens. Every person would have an equal say in what went on, and each persons vote would count equally. This would definitely ensure a more truly democratic process than a representative democracy would, but it would be virtually imposs...

Engineering Essay Example | Topics and Well Written Essays - 1500 words - 3

Engineering - Essay Example MD simulations are performed to provide a comparison base for the results of the experiment in order to identify with the fundamental mechanism. The result of this shows to have defect formation depending on nuclear collisions up to attainment of threshold of ~ 2.2 keV/nm by Se over which the electronic energy loss becomes significance. The results from the experiment are given in terms of tables and figures. Figure 1 exhibited a distinctive Raman spectrum evolution of ID/IG in SiO2-supported graphene, in which 1 Mev C ions were applied. Table 1 constitutes a list of experimental results of estimated fault yields. There is calculation involving application of SRIM, the electronic stopping power, Se and the nuclear stopping power Sn of occurrence ion in SiO2 and graphene. Figure 2 involves a plotting graph on fault yields in graphene against irradiated ion in graphene nuclear stopping power. The conclusion shows threshold to be set by SiO2 substrate and also the defects of small size are formed in the graphene that is supported (Wang et al. 2015). Yeom, D. Y., Jeon, W., Tu, N. D. K., Yeo, S. Y., Lee, S. S., Sung, B. J., ... & Kim, H. (2015). High- concentration boron doping of graphene nanoplatelets by simple thermal annealing and their supercapacitive properties. Scientific reports, 5. The article is all about the study which involves demonstration of B-doped graphene nanoplatelets which can be developed by simple thermal annealing of GO nanoplatelets in boron oxide combination. This article begins by an abstract, which introduces us to graphene and its properties that enhance the carrying out of the experiment. Boron-doped graphene is introduced to be having electrical properties that are easily influenced by oxygen and water impurities. The next part is the introduction which discusses all that is in the body of the article. Various temperatures are then provided for thermal annealing of Boron oxide or GO mixture

Critically analyse the concept of fair and equitable treatment in Essay - 1

Critically analyse the concept of fair and equitable treatment in investment treaties, taking into account recent investment - Essay Example CMS Gas Transmission Company v. Republic of Argentina, Violation of FET provisions, ICSID Case No. ARB/01/8 (Adopted May 25 2005). Eureko B.V. v. Republic of Poland Eureko B.V. v. Republic of Poland, violation of FET provisions, ICSID Case No. ARB/02/17, (Adopted August 19 2005). Jan de Nul N.V. and Dredging International N.V. v. Arab Republic of Egypt, violation of FET principles, ICSID Case No. ARB/04/13) (Decision on Jurisdiction, June 16, 2006). LG&E Energy Corp., LG&E Capital Corp., LG&E International Inc. v. Argentine Republic, ICSID Case No. ARB/. 02/1, Emphasis on the obligation of transparency (Decision on Liability, Oct 3, 2006). Loewen Group, Inc. and Raymond L. Loewen v. United States of America, violation of FET provisions, ICSID Case No. ARB (AF)/98/3, (Awarded on Award of June 26, 2003). Metalpar S.A. and Buen Aire S.A. v. Republic of Argentina, violation of FET provisions, ICSID Case No. ARB/03/5, (Awarded on April 27, 2006). MTD Equity Sdn. Bhd. and MTD Chile S.A. v. Republic of Chile, violation of FET provisions, ICSID Case No. ARB/07/27, (Awarded on Mar 21, 2007). Parkerings-Compagniet AS v. Republic of Lithuania, violation of FET provisions, ICSID Arbitration Case No. ARB/05/8, (Awarded on September 11, 2007). PSEG Global Inc. and Konya Ilgin Elektrik Uretim v. Ticaret Limited Sirketi v. Republic of Turkey, obligation on transparency on FET provisions, ICSID Case No. ... v. United Mexican States, rule of law under FET provisions, ICSID Case No. ARB (AF)/00/3, (Awarded on June 2, 2007). NAFTA –UNCITRAL Cases Alex Genin, Eastern Credit Limited, Inc. and A.S. Baltoil v. Republic of Estonia, violation of FET provisions, Case No. ARB/99/2, (Awarded on June 25, 2001). S.D. Myers, Inc. v. The Government of Canada, Chapter 11-NAFTA ARBITRAL TRIBUNAL/ UNCITRAL RULES, (Awarded on November 26, 2002). UNCITRAL (UNITED NATIONS COMMISSION ON INTERNATIONAL TRADE LAW GAMI Investments, Inc. v. The United Mexican States, UNCITRAL, (Final Award November 12, 2004). International Thunderbird Gaming Corporation v The United Mexican States, violation of FET principles ,UNICITRAL ( NAFTA), ( Final Award January 26,2006). Occidental Exploration and Production Co. v. Republic of Ecuador, violation of FET provisions, UN 3467, (Final Award July 1, 2004). Pope & Talbot v. Canada, violation of FET provisions, UNCITRAL (NAFTA) (Award on Merits of Phase 2 of April 10, 2001). Ronald S. Lauder v. Czech Republic, violation of FET provisions, UNCITRAL, (Final Award of 3 September 2001). Saluka Investments BV v. The Czech Republic, violation of FET Provisions, UNCITRAL Rules; IIC 211 (2006); 4P 116/2006 (Award on September 7, 2006). INTERNATIONAL COURT OF JUSTICE (ICJ) Elettronica Sicula S.p.A. (ELSI) (US v. Italy), violation of FET provisions, ICJ Rep.15, 94-95, 28, ILM 1109 (1989), (Final Award n July 20, 1989). List of Treaties and Conventions â€Å"Convention on the Protection of Foreign Property of the Organisation for Economic Cooperation and Development (OECD).† (Adopted 1995 entered into force 1997). â€Å"North American Free Trade Agreement (NAFTA)† (Entered in to force from 1 January 1994). Abs /Shawcross Draft of 1967 (adopted 1959 entered into

Alignment of Business Strategy and IT Strategy Essay

Alignment of Business Strategy and IT Strategy - Essay Example Fortune 50 financial services companies consented to be the respondents of this study. The research methodology used in this study was qualitative. The Alignment of Business and IT strategy department participated in the interviews to be a representative of the Business IT and balance opinions. The respondents were 17 senior managers, 5 with knowledge in balanced, 3 with knowledge with IT and 2 with a business perspective. The interviews will be 90 minutes. All of these respondents agreed that there is an alignment gap between business strategy and IT strategy. The advantage of the method used by the study is that qualitative research is the attempt to gain an in-depth understanding of the meanings of the situation presented by informants, rather than the manufacturing of a quantitative measurement of their characteristics or behavior by the researcher. This concern to reveal the subjective points of view of those being studied is common to ethnography, participant observation, and t he various other strands of qualitative research. For many qualitative researchers, the subjective beliefs of the people being studied are more important than the theoretical knowledge of the researcher. The methodology is often to ‘see through’ the eyes of those being studied. There are two considerations. First, no attempt is made to place the beliefs and behavior of the people being studied into a historical or structural context; it is considered sufficient to simply describe different forms of consciousness without trying to explain how and why they developed. The second one is the tendency to adopt an uncritical attitude to the beliefs and consciousness of informants, without considering their adequacy.

Discussing Database Management Systems E Business Information Technology Essay

Discussing Database Management Systems E Business Information Technology Essay Software systems or computer software which is used to create, modify, maintain, provide controlled access to user database. According to Mullins, 2002 It enables end users 7 application programmes to share data, it enables data to be shared among multiple applications rather than propagated stored in new files for every new applications. For e.g. Online banking systems uses database management systems, Big hospitals uses database management systems to keep the track record of their patients details, their history etc. Database management systems based on the variety of models of distribution architectures such as the widely used Client/Server architecture and centralized architecture among others as also the database models such as Relational Model and the XML Model etc. First DBMS systems were used for primary for large complex ventures such as Apollo moon landing projects. Such operations were too expensive to contemplate anyway, as in that era most data was stored on magnetic tape 1970s Relational DBMS During this decade DBMS became a commercial reality. The hierarchical network database systems were developed they are generally regarded as first generation DBMS. They are still widely used. But have limitation, like difficulty in accessing to data, very limited data independence, not widely accepted. 1980s E.F.Codd others developed the relational data model during the 1970. This was second generation DBMS. With relational model all data were represented in form of tables. This has widespread commercial acceptance diffused throughout the business world in 1980s. SQL is the fourth generation language which is used for data retrieval. 1990s Object oriented database. This decade was the new era of computing, first with client/server, data warehousing internet application which became increasingly important. Largely structured, multimedia data became increasingly common during the 1990s. Both relational object oriented database are still of great importance. 2000 Beyond. The ability to manage increasingly complex data. Multidimensional data considerably importance in data warehouse application. Development of universal servers based on object relational DBMS. Especially important to internet application. Fully distributed database became a reality, centralization of database will continue. The lower cost of high performance computing also encourages centralization. Content-addressable storage will become more popular. User can retrieve data by specifying the data they desire. For e.g. a user can query any detail in Google site can have the computer search for the closest match to that photo. Working on developing data mining algorithms that scale to handle very large data sets which help to analyze data efficiently. Improving abilities to discern patterns, trends, correlation about customers, employees, products suppliers will influence strategic decision making by organisation. The proliferation of the PDAS will lead to improved synchronization of small databases improvement of wireless transmission. The use of web services will become more widespread as reliable XML web services more available. http://en.wikipedia.org/wiki/Database_management_system#Overview Function of Database management systems. There are several functions that a DBMS performs to ensure data integrity and consistency of data in the database. Data dictionary management: Data Dictionary is where the DBMS stores definitions of the data elements and their relationships (metadata). The DBMS uses this function to look up the required data component structures and relationships Data storage management: This particular function is used for the storage of data and any related data entry forms or screen definitions, report definitions, data validation rules, procedural code, and structures that can handle video and picture formats Security management: This is one of the most important functions in the DBMS. Security management sets rules that determine specific users that are allowed to access the database Multiuser access control, Multiuser access control is a very useful tool in a DBMS, it enables multiple users to access the database simultaneously without affecting the integrity of the database. Backup and recovery management: Backup and recovery is brought to mind whenever there is potential outside threats to a database. Backup management refers to the data safety and integrity; for example backing up all your mp3 files on a disk. Data integrity management, The DBMS enforces these rules to reduce things such as data redundancy, which is when data is stored in more than one place unnecessarily, and maximizing data consistency, making sure database is returning correct/same answer each time for same question asked. Database access languages application programming interfaces: A query language is a nonprocedural language. An example of this is SQL (structured query language). SQL is the most common query language supported by the majority of DBMS vendors. The use of this language makes it easy for user to specify what they want done without the headache of explaining how to specifically do it Database communication interfaces: This refers to how a DBMS can accept different end user requests through different network environments. An example of this Can be easily related to the internet. A DBMS can provide access to the database using the Internet through Web Browsers (Mozilla Firefox, Internet Explorer, and Netscape). http://databasemanagement.wikia.com/wiki/DBMS_Functions Types of Database Management Systems: Database management has become important part of every company that has got data to be managed handled. There are two types of database. Server database. Desktop database. Advantages of Database management systems: Controls Data redundancy Consistency Improved data integrity Easy to access data and maintain it Provides backup recover services Increase in productivity concurrency Disadvantages of database management systems: Maintain data are Complex Maintaining the database systems are very costly, for e.g. the server database is mainly connected with multiuser application have greater reliability data consistency. It is costlier than desk top database operates on high performance servers. There is high risk of failure. CHAPTER-2 E-Business: According to IBM (www.ibm.com/e-business) e-business (ebizNis) the transformation of key business processes through the use of Internet technologies. The key business processes referred to in the IBM definitions are the organizational processes. They include research and development, marketing, manufacturing and inbound and outbound logistics. Louis Gerstner, the former CEO of IBM, in his book, Who Says Elephants Cant Dance? Attributes the term e-Business to IBMs marketing and Internet teams in 1996. Stiller A (2003) related that Sussis (2000) an e-commerce consultant, stated that as businesses move into significant e-businesses, good planning strategies, design and implementation becomes more and more essential. E-business (electronic business), derived from such terms as e-mail and e-commerce, is the conduct of business on the Internet, not only buying and selling but also servicing customers and collaborating with business partners. Today, major corporations are rethinking their businesses in terms of the Internet and its new culture and capabilities. Companies are using the Web to buy parts and supplies from other companies, to collaborate on sales promotions, and to do joint research. E-business can be conducted using the Web, the Internet, intranets, extranets, or some combination of these. E-Business will impact business process, technology and organizational structure E-Business opportunities exist in: Sales Marketing Product Development Supply Chain Management Procurement Support Processes People Enablement For example Amazon (www.amazon.com) and eBay (www.ebay.com) are the worlds two biggest e-businesses. Types of e-business or e-commerce: B2B (business to business) business communications with other businesses like the direct placement of purchase orders. B2C (business to consumer) business communications with consumers through sales completed from a business website (e-commerce) or a regular newsletter. B2G (business to government) business communications with government like online taxation lodgements. P2P technology enables internet users to share files computer resources. Music file sharing services such as Gnutella are the prime examples of this type of e-commerce. M-commerce involves the use of wireless digital devices to enable the transaction on the web. http://www.smallbiz.nsw.gov.au/run/it/pages/ebiz.aspx Benefits/Advantages of E-Business: Business whether small or big are using the internet in their own ways. To work with partners and suppliers, for procurement, for internal activities such as knowledge sharing and new product development, and much more. Companies such as United Technologies, J. Sainsbury, General Electric and many others are reporting benefits from the use of the Internet. These benefits include: improved speed of response; cost savings; improved communications, information and knowledge sharing; reductions in inventory; improved efficiency and productivity; harmonisation and standardisation of procedures; better transfer of best practices; acquisition of new customers and increased sales; improved customer service Removes Location and Availability Restrictions Reduces Time and Money Spent http://www.ecommerceeducation.com/benefits-of-ecommerce.asp http://www.smallbiz.nsw.gov.au/run/it/pages/benefits.aspx Barriers to E-business: Security encryption; Trust risk; Lack of qualified personal; Lack of business models; Culture; Legal Issues; Fraud risk of loss; Internet/web is too slow not dependable. Constantly change in technology, which is always costly. {Source by: Veljko MilutinoviĆ¡, Frà ©dà ©ric Patricelli (2002) E-business and e-challenges; IOS PRESS; page 10} CHAPTER-3 ROLE OF DBMs IN e-BUSINESS: Every big or small organization is now trying their hands on DBMs to remain competitive in their respective fields. Every organisation which is big or at its starting stage wants to have their own DBMs as they dont want themselves to be left behind. To function in an e-business environment, an organization has to have a good command of knowledge on its markets, customers, products and services, methods and processes, competitors, employee skills and its regulatory environment. The term E-business is used in two main ways within organizations. The first is as a concept which can be applied to strategy and operations. Secondly E-business is used as an adjective to describe businesses that mainly operate online, i.e. they have no physical presence on the high-streets and seek to minimize customer-service and support through enabling web self-service. Educational institution, public government organisation, private enterprises which require large databases to store informations are using DBMs in their business. Every day some or the other organisation is building database application or re-constructing the older version, for making these application there are two ways; Microsoft products such as .net platform or Visual BASIC with an Open Database Connectivity (ODBC) driver connected to SQL Server the other is JSP/Java Server with a JDBC driver in DBMSs such as Oracle or IBM DB2 on the Unix, Linux and Windows platforms. Sabre airline reservation system was introduced in 1964 which was the first large scale DMBs for airline industry. Both airline travelling agents depends on sabre other reservation systems like Apollo. These database contain information about flight seats of most commercial airlines, permitting co-ordination of reservation. Now days every airline company has their own database where they do lot of work. Database helps their customers to book their itineraries fares. It has became lot easy for the customers to sit in the comfort of home enjoy the services. These databases help the airline industry to grow doubling their profits. DBMS is important to the operations of e-Business because it provides the organisation with the tools to make relevant and concrete decisions concerning the business. With a touch of button, hundreds of data stored in its database about a transaction, product or customer can be extracted, viewed, or amended The DBMS enables the e-Business to reduce waste in that majority of the traditional approach of doing business in the file-based era has been reduced. For e.g. in customer service industry the DBMs helps them to maintain the records information about the customers. For instance all banks have online telephone banking services provided for their customers as they keep track every record every minute details of the customers. Database management systems are widely used by the information technology in computer manufacturing business, the DBMs help them in understanding their customers need like in some website of a computer manufacturing companies we can virtually customize or make changes in laptops we can purchase make payments online get our laptops within couple of days. Conclusion In todays world e-business is extremely important for many reasons. Some of which is due to the fact it can speed the whole process of ordering etc. up. This then means that the lead time can be decreased because the ordering of products can be done much more quickly, particularly because the Internet is a fast running wide area network. The Internet has completely reshaped customer relationships. The transformation began with the dot-com boom, which spawned a new type of company whose entire business model was predicated on Web acceptance and usage. These companies Yahoo (Nasdaq: YHOO), Amazon (Nasdaq: AMZN), eBay (Nasdaq: EBAY) and Google (Nasdaq: GOOG) took advantage of the Web in all aspects of their business. Soon, traditional brick-and-mortar enterprises realized that to survive, they too had to satisfy customer expectations to procure goods and services over the Internet. e-business has been benefited by DBMs a lot. But a lot work has to be done in developing more database application which are more user friendly, analytical practical. Lot of work has to be done in security issues of this e-business organisation as they have lot of personal information regarding their customers, to eliminate the fraud which is easily done by the hackers as they have access to these databases or can break the access codes use the valuable information. Up gradation of the databases websites should be always done so that these e-businesses would attract lot of customers. E-business is the future of all the organisation, as the world is get closer so does the business, to stay in the competition companies must adapt to new technologies.

Sibling Society :: essays research papers

The Sibling Society by Robert Bly is a moving call for the rediscovery of adulthood. It is not about siblings in a family. Robert Bly has used the term â€Å"sibling society† as a metaphor to suggest that we are in a culture that doesn't look up to parents or to grandparents. What are these siblings like? The description of the â€Å"sibling society† builds throughout the book. They are a society of half-adults who lack dedication to causes, justices and caring. At what point do they become full-fledged adults? We are all perpetual half-adults pursuing our own pleasure. This pleasure has become the disease of our society. The need to stay young for adults has corrupted our society. The book’s array of anecdotes and examples attempt to prove a chilling point. The point is that our nation is one of adults regressing towards adolescence and adolescents with no desire to become adults. Where have all the grownups gone? In his interpretation of social change, he sees a society adolescent in its behavior, no matter what age or geographic location. â€Å"Sibling society† acts as a lens focusing on tendencies, habits and griefs we have all noticed. Of all these griefs and tendencies none is so destructive as the absence of fathers. The role of the father has gone through a drastic change. Fathers are no longer the sole center of the family, the breadwinners. In traditional society older men played an important role in rearing boys. But in our society the elderly is locked behind the doors of nursing homes and not around to pass down their wisdom. Respect for elders has given way to the furious competition of peers who strive not to be good but to be famous. Where have all the grownups gone? With single parents working full time jobs, babies are carted off to day care centers to have someone else raise them instead of their parents. In the sibling culture that Bly describes, the talk show replaces family. Television has robbed children of their ability to use their imagination just when it should be flowering. Instead of art, we have the Internet. Bly grieves computers as well, arguing that they have caused children to withdraw into an artificial world. In place of community we have the mall. Through his use of poetry and myth, Bly takes us beyond sociological statistics and tired psychobabble to see our problem anew.

Coca Cola Internal Analysis Essay

Executive Summary Coca-cola Company is leading manufacturer, distributor, and marketer of non alcoholic drinks in the United States of America and all over the world. It is a multinational Giant company that has market presence in almost all countries of the world. The company has also diversified from its initial soft drinks to manufacture fruit juices and other non-soda drinks. Its objective has been to maintain its global leadership in supply of beverages and other non-soda drinks through maintaining high quality production methods that ensure the name and products remain a household brand. Introduction Resource based view approach has been a method most managements have used to formulate their companies’ strategies (Barney, 1991). This is because Resource Based View regards a company’s internal environment rather than the external environment. The advantage of using internal environment as a source of strategy formulation is that the company is able to consider factors which are within its controls; which constitute its strengths and weaknesses (Connely, 2010). This paper presents an internal analysis of Coca cola Company with specific regard to the Economic value of the company, its resources and capabilities that make it distinct from other companies giving it competition through provision of similar soft drinks. Economic value Added In 2010, The Coca Cola Company posted an increase in revenues as compared to the previous year. The profits came to $6.48 billion. The cost of capital for Coca cola Company is estimated to be 8.7% and the capital totaled $72.929 billion. Ensuing is the EVA calculation for the company. Net Operating Profit After Tax (NOPAT) – (capital * cost of capital) = 4.08 â₠¬â€œ (72.929*.087) billion. This comes to $0.2 billion. The company’s EVA comes to $0.2 billion. Coca cola Company Resources Being a global leader in production of beverages and soft drinks, Coca Cola Company has various resources that play a major role in every production stage to ensure that the production and delivery of its various product and subsequent client services are of high standards. The company has both tangible and intangible resources that help it in the various production stages and subsequent delivery of the products to the targeted consumers. Tangible resources The tangible resources include physical, human and Financial Resources. Coca Cola Company has many physical resources it possesses and manages. These physical resources include buildings and equipment. Coca cola has managed to construct buildings in almost all regions. The presence of self owned production plant means that the cost of production is maintained low. This enables the company to offer high quality products at low prices. The presence of self owned equipment ensures that the company does not lease or rent any equipment and thus managing to cost of production low. The company’s strong financial position ensures that it has stable financial resources to carry out the production process without major problems in terms of cash shortages. The positive cash flows usually ensure that a company has cash available for any activity that needs cash (Lawton, 2006). This position enables it to avoid unnecessary debt financing. The company also maintains a motivated work force. This has been a major force in driving its products into shelves and subsequently into the shopping lists of consumers. The company has highly invested in employee training and development as this is an important factor in ensuring that the workers involved in the production deliver a high quality work, and those that are concerned with marketing ensure that the products are bought by consumers. This has come through realization that the coca cola products do not fall under the necessity class but rather fall under impulse products. Intangible Resources The Company’s intangible resources include the technical resources, intellectual and goodwill. Coca cola company has for a long time enjoyed technical resources that have helped the company has technical expertise in production of some products that have been of great use fostering the company’s goals. The company has been able to come up with numerous flavors in their soft drinks such as such as , Orange flavor, Pineapple, black currant, lemon, Ginger and so on. These productions are a clear indication that the company has great expertise knowledge that it uses as an advantage of other companies offering similar products, the company also enjoys intellectual property of the brands that they provide. This is because once a company does research and development and comes up with a product, it has the option of p atenting that particular product thus maintaining the exclusive rights to supply that particular product (Edvinsson & Malone, 1997). The company has also enjoyed a goodwill and customer loyalty over a long period of time this has been an internal strength that it has used to its advantage since the coca Cola brand and its products have enjoyed an undying loyalty from consumers. The brand visibility of the company has also ensured that many people access the products really in time. Distinctive capabilities Coca Cola Company enjoys distinctive capabilities that enable it to carry out productions in a manner that is superior to other competitors. Distinctive capabilities that Coca Cola Company has are Innovation, reputation, and architecture. The company has been able to introduce new products into the market. This has been a major competitive edge over the competitors since they lack the innovation capability to come up varied new products. Its production methods and the ingredients mixture have remained a strong contributor to the unique and high quality products that have enabled the products enjoy a superior status over the competitors’. The company has also managed to command strong reputation in relation to its competitors. This reputation has earned it goodwill and ensured that it remains a favorite brand among the consumers. The company’s architecture plans ensure that the company daily running is congruent with the objectives. The company has instituted a structure system where it outsources product distribution from individual distributors and this has enabled it to manage its operations without dealing with many market dynamics. Conclusion An analysis of the Coca Cola Company’s internal analysis through considering the Resource based View provides insightful knowledge on the company’s management practices with regard to strategy formulation using the internal environment approach. The company should therefore keenly look into the areas of internal environment as this is where much strategy formulation ought to originate. The company will continue to be a global leader in supply of non-alcoholic beverages because it has successfully employed the use of its internal analysis to formulate successful strategy. It will however have to improve on its sluggish performance in northern America which is its major market. The internal resources and capabilities of Coca-cola Company will continue to provide a secure foundation for formulation of long term strategy and ensure it maintains a strong reputation. Rerences Barney, J. B. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management , 99-120. Comeford, R., & Callaghan, d. (2011). Environmental, industry, and internal analysis. London: Prentice Hall. Connely, D. (2010). Strategy for Internal Environment. Power point presentation. Edvinsson, L., & Malone, S. (1997). Intellectual Capital:Realizing Your Company’s True Value by Finding its Hidden Brainpower. New York: Harper Business. Henry, A. (2007). The Internal Environment of an Organization. London: Oxford University Press. Lawton, K. (2006). Swot analysis: A management Strategic Success Tool. New York: Cambridge. Szulanski, G. (1996). Exploring Internal Stickiness:Impediments to the Transfer of Best Practices within the Firm. Strategic Management Journal , 27-44. Zahorsky, D. (2009). A business owner’s Secret Weapon: Swot analysis. New Jersey: Mc Graw Hill.

The Crucible and Mrs Putnam

In the opening of the play how does Miller seek to create an atmosphere of hysteria and tension? Do you find the opening effective? The Crucible is a play by Arthur Miller written in the 1950’s. It was set in the 1690’s in Massachusetts. The play is about the witch trials and how something like a group of girls in the woods could lead to about 200 people being hanged and accused of witchcraft. The people of Salem were new to Massachusetts as they were puritans who went off to America to set up a new religious colony .The people were new to their surroundings had the Native Americans as enemies because they took their land. Although the Crucible is about the witch trials, it is thought to be a metaphor for the McCarthy Communist trials that was happening during the 1950’s. It was very similar to witchcraft and many people in the Hollywood were accused. You could be dismissed from the accusations of being communists after naming other people who you think were comm unists. Many innocent died because of both of these events. It was a way to get rid of your hatred and anger against others.The very opening of the play portrays a worrying and fearful scene, when we see Betty in bed not moving and Reverend Parris knelt down and praying. A child unconscious in bed creates tension because we don’t what is wrong and grabs the attention of the audience as the audience would be keen to know what is wrong with the child. More hysteria is caused when Tituba comes in through the door, which makes Parris angry and shouts at her â€Å"Out of here! † This sharp and imperative sentence allows Miller to show that even the minister of Salem sees a black â€Å"negro slave† as an animal.This would gain sympathy from the audience who is tensed from all the mysteriousness that is taking place. It would also make the audience jump and be frightened and this gives Parris an authoritative figure. It also shows that Parris is tensed because he is ev en shouting at people who says that his child is going to better. Also the entrance of Abigail causes further tension between her and Parris because he asks about them dancing g in the wood and Abigail gets very defensive. This then leads on to the conversation of whether Abigail name in the village is pure or not.When Parris question about why no one has asked her to work for the last seven months after working with the Proctors. Abigail gets very rude and blames Goody Proctor for no one offering a job â€Å"Goody Proctor is a gossiping liar† From this we learn that Abigail is a selfish and arrogant because she knows that she is hated but yet refuses to confess her faults because she doesn’t want her reputation to be besmirched because then she would be thrown out of her house and the church and out of the whole community which would do her any good so she is blaming others to keep her reputation.This causes hysteria and tension because Abigail is getting angry and th e whole conversation is getting more serious away from the main problem of Betty being sick. Parris is more worried about what his daughter and niece were doing rather than about Betty because like Abigail he doesn’t want his reputation besmirched because no one would value him as a priest and he would lose his job, house and income. Abigail is also very manipulative because she makes Parris feel guilty. â€Å"Do you begrudge my bed, uncle? This makes Parris feel guilty for accusing her and this conveys that she can play well with her words to make herself seem naive. As more people come under one roof, in one room the hysteria and tension increases because everyone has different opinions and people are shouting over each other to make their point. This causes tension and hysteria because there is a lot of talking and shouting and people are not able to make their point because someone interrupts while another person is speaking and everything gets so confusing and out of or der.In addition to that, people like Mr Putnam and Mrs Putnam jumps into the conclusion of witchcraft before they even know what is actually happening. â€Å"How high did she fly? † This shows the narrow minded nature of the people in Salem because they don’t even think about the natural causes; they just assume it has to do with witches. That was a quote from Mrs Putnam. I think the fact that she has lost 7 babies makes her think it is work of the devil trying to punish the â€Å"good†.Once everyone believed it was the work of the devil, they blamed Tituba who is only low class person in the household and her being a black slave makes it easy for everyone to blame her because as she doesn’t have any power or authority she won’t react and her coming from a completely different culture to than the people in Salem makes the believe that she is affected by the witch and devil.Miller sets the whole of Act 1 in one room this conveys hysteria because the y are all in one room and everyone is shouting each other. Also it will be quiet dark and crowded as the windows are all narrow so only little light comes through. I also think it is a metaphor for the narrow minded nature of the people in Salem. The fact that only a little comes through conveys that they have little knowledge of the outside world.The language used is very different and address woman as Goody and men as Mister. This contributes to the difference in society and the time. In conclusion, I think is very effective because it grabbed my attention because of the tension and hysteria used as it made me eager to know what was happening. Miller uses language and setting effectively convey the tension and hysteria because it makes the audience be worried and tensed of the mystery of the child lying unconsciously in bed.

The Princess Bride Essay

The Princess Bride Essay The Princess Bride Essay â€Å"The Princess Bride† With romance, revenge, sword fights, and a masked man this unique compelling novel of the abridge version of Princess Bride tells a tale of love defying all odds. Throughout the story, the main characters face challenges testing the fate in their so-called true love and how far the characters will go in order to be together. Loving someone comes with enduring the hardships, which sums up the moral of whether love can conquer all. From the very start, Westley’s strong affections for Buttercup became his sole purpose to improve his life in order for Buttercup to be happy with him. Sailing to another land to seek his fortune, he encounters pirates who took over their ship and was planning to kill everyone for the pirates left no one alive. Westley’s will to live as he pleaded for his life sparked the curiosity of the captain of the pirates for it was the way Westley expressed his divine love that kept him alive. They kept him alive as a pr isoner and spent 3 years learning new skills on the pirate ship. He chose to become a prisoner just to stay alive in order to continue loving Buttercup. By threatening Buttercup, she will be married to a prince but she only agreed because of a misunderstanding that pirates killed Westley. When Westley returns home to find Buttercup engaged to another man he felt betrayed and hurt for she promised to wait for him until his return. Overcoming his conflicted emotions, he tries to rescue Buttercup when she was kidnapped by a group of men. Battling the swordsmanship of a skilled Spaniard, wits of a Sicilian, and the brute strength of a Turk he uses all his gained skills to save his one true love. The unbelievable perseverance striving within Westley pushes him further to get his beloved to safety shows devotion and the genuine love he has for her. Encountering many struggles and challenges that could easily push him to the brink of death, nothing will stop the affections he carries for h er. Buttercup decides to leave Westley in order to save him but his doomed fate with the prince was inevitable for he taken away to a death machine. As

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